Science
Journal
About
The Fitting
The science, plainly
The science is
the brand.
We do not start with a flavor or a trend. We start with the cell, the smallest unit of everything you feel, and build every formula around what the research actually supports.
Built for the cell
Our first principle
The cell is the customer.
Energy, focus, recovery, resilience. The experiences people care about all trace back to what is happening inside their cells. That is why we design for cellular energy first, then let the rest follow. When you support the machinery your cells run on, you are working with your body rather than around it.
NAD+ is where that story begins. It is a coenzyme present in every living cell, sitting at the crossroads of energy production and cellular maintenance.[1] Understanding it is the fastest way to understand how we think about everything we make.
What NAD+ does
Four jobs, one molecule.
NAD+ (nicotinamide adenine dinucleotide) is a coenzyme that turns up wherever cells are doing work. Here are four of its best studied roles.
Energy production
Helps mitochondria shuttle electrons through the steps that turn nutrients into usable cellular energy.[1]
DNA-repair support
Serves as a substrate for the enzymes involved in the cell's routine DNA maintenance.[2]
Metabolism
Participates in the everyday metabolic reactions that keep cells running day to day.[4]
Why it matters
NAD+ declines as you age.
Research on human tissue has documented that NAD+ availability tends to fall across the decades. It is one reason cellular support becomes a more common conversation with age.
How we work
From the literature to the label.
Every formula follows the same path, from a finding on a page to an amount you can read on a bottle. No shortcuts, no proprietary blends.
Read the research
We start in the peer-reviewed literature, following the work on a molecule and the roles it plays inside the cell.[5]
Pick the studied form
We choose the specific form that has actually been studied, not the cheapest lookalike on the shelf.[6]
Dose it transparently
We disclose every ingredient and amount, at a level that reflects the research, on a label you can actually read.
The standards that matter
Not the marketing, the proof.
Chosen with intent
Inside the formulas.
The forms we build around, in plain language. Each entry names what it is, what it supports, and which Cobalt formulas carry it. Open any card for the detail.
SupportsSupports the everyday energy work and routine maintenance happening inside your cells.
On the labelNAD+ 500 mg per serving in NAD+
In these formulasNAD+
SupportsGives the body a building block it uses to make its own NAD+.
On the labelBeta-nicotinamide mononucleotide 500 mg per serving in NMN
In these formulasNMN
SupportsA studied plant polyphenol we pair alongside NAD+.
On the labelJapanese knotweed extract, 98% resveratrol, 150 mg in NAD+
In these formulasNAD+
SupportsA plant flavonoid included in our NAD+ formula.
On the labelQuercetin dihydrate 250 mg in NAD+
In these formulasNAD+
SupportsHelps maintain normal muscle and nervous-system function and supports restful sleep.
On the labelMagnesium 275 mg, from 2,500 mg magnesium glycinate
In these formulasMagnesium Glycinate
SupportsStudied for its role in supporting healthy metabolism and glucose already within a normal range.
On the labelBerberine hydrochloride extract, 790 mg plus 10 mg in Berberine
In these formulasBerberine
SupportsSupplies building blocks the body draws on for skin, hair, and connective tissue.
On the labelHydrolyzed collagen peptides 20 g per scoop
In these formulasCollagen Peptides, Chocolate Collagen, Vanilla Creamer
SupportsSupports muscle energy and strength during short, intense activity.
On the labelCreatine monohydrate 5,000 mg per serving
In these formulasCreatine Monohydrate, Creatine + Electrolytes
SupportsHelps maintain heart, brain, and joint health as part of a balanced diet.
On the labelEPA 180 mg and DHA 120 mg per softgel
In these formulasOmega-3
SupportsTraditionally used to help the body hold a calm, even response to everyday stress.
On the labelAshwagandha root 650 mg per capsule
In these formulasAshwagandha, Ayurvedic Complex, Shilajit Complex
SupportsUsed to support a balanced sense of calm at the close of the day.
On the labelReishi mushroom extract 150 mg per dropper
In these formulasReishi Calm Drops
SupportsStudied for its role in supporting focus and healthy cognitive function.
On the labelLion’s mane fruiting body and mycelium 1,000 mg
In these formulasLion’s Mane, Focus Mushroom Drops
SupportsA traditional mushroom for those building an everyday vitality routine.
On the labelCordyceps mushroom extract 100 mg in Focus Mushroom Drops
In these formulasFocus Mushroom Drops, Immunity Mushroom Drops
SupportsOffered as precisely measured drops for those who seek it out.
On the labelMethylene blue 10 mg per serving
In these formulasMethylene Blue Drops
SupportsUsed to support everyday immune and gut health.
On the labelBovine colostrum 2,300 mg per scoop
In these formulasColostrum
SupportsA traditional whole-food source of trace minerals.
On the labelIrish moss 500 mg, with bladderwrack and burdock
In these formulasSea Moss
SupportsA traditional resin formulated in the vitality tradition.
On the labelShilajit extract 400 mg per capsule
In these formulasShilajit Complex
SupportsWhisked whole-leaf green tea for a naturally even, sippable lift.
On the label100% shade-grown ceremonial matcha
In these formulasCeremonial Matcha
SupportsSupports healthy circulation as part of an active routine.
On the labelOrganic beetroot powder 1,300 mg per serving
In these formulasBeetroot
SupportsA building block that supports recovery around training.
On the labelL-glutamine 3.15 g per scoop
In these formulasL-Glutamine
SupportsSupplies a nutrient the eyes draw on during daily screen-lit life.
On the labelLutein 2 mg per serving in Vision Support
In these formulasVision Support
SupportsSupport everyday hydration before, during, or after effort.
On the labelSodium 1,000 mg, potassium 200 mg, magnesium 60 mg in Creatine + Electrolytes
In these formulasCreatine + Electrolytes, Hydration
SupportsA time-honored whole food kept close to its natural state.
On the labelFreeze-dried bee bread 2,500 mg per sachet
In these formulasBee Bread
SupportsSupports the immune system and the everyday upkeep of strong bone.
On the labelCholecalciferol (D3) 5,000 IU per capsule in Vitamin D3 + K2
In these formulasVitamin D3 + K2
SupportsWorks alongside vitamin D in the body’s normal handling of calcium.
On the labelVitamin K2 as MK-7, 100 mcg per capsule in Vitamin D3 + K2
In these formulasVitamin D3 + K2
SupportsLive cultures that support a balanced gut and everyday digestive comfort.
On the labelL. acidophilus LA85, 1 billion CFU, per serving in Gut Health
In these formulasGut Health
SupportsSupports a calm, focused state, and pairs naturally with caffeine.
On the labelL-theanine 100 mg, with 200 mg natural caffeine, per energy serving
In these formulasEnergy Powder, Sleep Support
Descriptions are educational and use structure and function language only. Amounts shown are taken from our printed Supplement Facts panels. These statements have not been evaluated by the Food and Drug Administration.
Put it to work
Find your formula.
These ingredients come together around four goals. Start where it matters most to you, or let the fit quiz point the way.
Cellular Energy & NAD+
NAD+, NMN, and the actives at the center of daily cellular energy. Explore →Healthy Aging & Longevity
Collagen, marine omegas, and whole-food actives for the long run. Explore →Metabolic Health
Berberine, beetroot, and targeted actives for everyday balance. Explore →Sleep & Recovery
Magnesium glycinate, reishi, and ashwagandha for a settled wind-down. Explore →Not sure where to begin?
Find your regimen.
Answer a few quick questions and we will point you toward a starting routine built around your goals.
References
- Cantó, C., Menzies, K. J., Auwerx, J. NAD+ metabolism and the control of energy homeostasis. Cell Metabolism (2015).
- Covarrubias, A. J., Perrone, R., Grozio, A., Verdin, E. NAD+ metabolism and its roles in cellular processes during ageing. Nature Reviews Molecular Cell Biology (2021).
- Verdin, E. NAD+ in aging, metabolism, and neurodegeneration. Science (2015).
- Massudi, H., et al. Age-associated changes in oxidative stress and NAD+ metabolism in human tissue. PLoS ONE (2012).
- Rajman, L., Chwalek, K., Sinclair, D. A. Therapeutic potential of NAD-boosting molecules: the in vivo evidence. Cell Metabolism (2018).
- Yoshino, J., Baur, J. A., Imai, S. NAD+ intermediates: the biology and therapeutic potential of NMN and NR. Cell Metabolism (2018).
References describe general physiology and are not a claim about any product's effect.